Essentially everybody with a workstation and an Internet subscription can become a publishing house and sell information products over the Net.
Predictor: Nielsen, Jakob
Prediction, in context:Technology development and design guru Jakob Nielsen shares his views in “The Future of Hypertext,” in 1995. He writes:”With the move to distributing information products over the Internet, distribution will go away as a limiting factor for information publishing, supporting a trend toward having more publishers. Essentially everybody with a workstation and an Internet subscription can become a publishing house and sell information products over the Net. Indeed, with the WWW, the trend so far has been for a large number of people to set up their own individual ‘publishing houses’ in the form of their home pages and associated hyperlinked material. Promotion and advertising will still tend to favor larger publishers with more resources, but the most effective type of promotion for Internet hypertext will be having others link to your material, and an author can potentially be linked to by many others without being affiliated with a major publisher.”
Biography:Jakob Nielsen labeled himself as an “Internet User Advocate” and built a reputation as a speaker and writer in that area. He co-founded the Nielsen Norman Group with Donald A. Norman (a former VP of research at Apple Computer). In the early 1990s, he was an engineer at Sun Microsystems. He invented and patented a number of Internet usability methods. (Research Scientist/Illuminator.)
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Publishing
Name of publication: Multimedia and Hypertext: The Internet and Beyond
Title, headline, chapter name: The Future of Hypertext
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.useit.com/papers/hypertextfuture.html
This data was logged into the Elon/Pew Predictions Database by: Stotler, Larry