The day-to-day mass audience will splinter further into niches, not just because hundreds of channels are offering programs where once there were just three, but also because people will want to create their own customized flows of information.
Predictor: New Media Designers
Prediction, in context:In a 1995 research paper titled “Tabloids, Radio and the Future of News,” Ellen Hume of the Annenberg Washington Program writes:”New-media designers at the MIT Media Lab and elsewhere predict that the day-to-day mass audience will splinter further into niches, not just because hundreds of channels are offering programs where once there were just three, but also because people will want to create their own customized flows of information.”
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: General
Name of publication: Tabloids, Talk Radio and the Future of News
Title, headline, chapter name: The Future of News: The Consumer Wakes
Quote Type: Paraphrase
Page number or URL of document at time of study:
http://www.ellenhume.org/articles/tabloids2.html
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney