Advertising agencies will have some very creative people. Eventually they will adapt to the Ônet culture and find ways of getting the message through. Thank goodness it probably wonÕt take the form of TV advertising.
Predictor: Wessler, Barry
Prediction, in context:The 1995 book “The Information Revolution,” edited by Donald Altschiller, carries a reprint of a 1994 Computerworld article ÒThe History of the Future,Ó by senior editor Gary H. Anthes. Anthes interviewed more than a dozen pioneers of ARPAnet, forerunner to todayÕs Internet, including Barry Wessler, the CEO of Plexsys International Corp. He was a member of the ARPAnet development team at Advanced Research Projects Agency (ARPA) in the late 1960s. Anthes quotes Wessler saying:ÒAdvertising agencies have some very creative people. Eventually they will adapt to the Ônet culture and find ways of getting the message through. Thank goodness it probably wonÕt take the form of TV advertising.Ó
Date of prediction: January 1, 1994
Topic of prediction: Getting, Sharing Information
Subtopic: Advertising/PR
Name of publication: The Information Revolution (book)
Title, headline, chapter name: The History of the Future
Quote Type: Direct quote
Page number or URL of document at time of study:
Page 42
This data was logged into the Elon/Pew Predictions Database by: Guarino, Jennifer Anne