Mass communications researchers will want to examine information-seeking and knowledge gaps as well as a range of uses-and-gratifications-based questions concerning the audience … There are also questions of audience addiction to certain types of Internet communication and entertainment.
Predictor: Morris, Merrill
Prediction, in context:In a 1995 article for the Journal of Computer-Mediated Communication, Merrill Morris and Christine Ogan write:”Mass communications researchers will want to examine information-seeking and knowledge gaps as well as a range of uses-and-gratifications-based questions concerning the audience. Since the Internet is also being used for entertainment as well as information, effects researchers will want to know whether the Internet is a functional equivalent of other entertainment media and whether there are negative effects in the distribution of pornography and verbal attacks (e.g. flaming and virtual rapes) on members of the audience. There are also questions of audience addiction to certain types of Internet communication and entertainment.”
Date of prediction: January 1, 1995
Topic of prediction: Community/Culture
Subtopic: Social Withdrawal/Addiction
Name of publication: Journal of Computer-Mediated Communication
Title, headline, chapter name: The Internet as Mass Medium
Quote Type: Direct quote
Page number or URL of document at time of study:
http://jcmc.huji.ac.il/vol1/issue4/morris.html
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney