The prediction, in brief:

Electronic commerce (EC) is rapidly emerging as the first killer app. EC has the potential to revolutionize both mass- and direct-marketing as anyone can (try to) sell their content over the Internet at minimal costs.

Predictor: Crisci, Paul

Prediction, in context:

In a 1995 article he wrote for Red Herring, Paul Crisci writes:”Electronic commerce (EC) is rapidly emerging as the first killer app. EC has the potential to revolutionize both mass- and direct-marketing as anyone can (try to) sell their content over the Internet at minimal costs (and generally with minimal probabilities of success). In many respects, the Internet model jives with and plays to our society’s proclivities for entrepreneurship, creativity and wide-open competition.” 

Date of prediction: January 1, 1995

Topic of prediction: Economic structures

Subtopic: E-commerce

Name of publication: Red Herring

Title, headline, chapter name: The Internet Is Much More Than An Information Highway

Quote Type: Direct quote

Page number or URL of document at time of study:
http://www.redherring.com/mag/issue25/more.html

This data was logged into the Elon/Pew Predictions Database by: Stotler, Larry