Elon University
The prediction, in brief:

[One future source] of information for shoppers might involve an electronic salesperson running on the customerÕs own portable computer (rather than the storeÕs). Customers could carry around their own pocket computers. When they walk into a store, they could then tap into the storeÕs information services – but use their own information equipment.

Predictor: Snider, James

Prediction, in context:

In their 1992 book “Future Shop,” Jim Snider and Terra Ziporyn write: ”[One future source] of information for shoppers might involve an electronic salesperson running on the customerÕs own portable computer (rather than the storeÕs). Customers could carry around their own pocket computers. When they walk into a store, they could then tap into the storeÕs information services – but use their own information equipment. We know of no retailer currently marketing such a system, but many of them already have the information services in place to implement this approach. For example, Sears, K-Mart, and J.C. Penney sell at least a percentage of their merchandise on Prodigy.”

Date of prediction: January 1, 1992

Topic of prediction: Economic structures

Subtopic: Shopping

Name of publication: Future Shop : How New Technologies Will Change the Way We Shop and What We Buy

Title, headline, chapter name: The Manifesto of Consumer Empowerment

Quote Type: Direct quote

Page number or URL of document at time of study:
Page 217

This data was logged into the Elon/Pew Predictions Database by: Garrison, Betty