Omnimedia might allow the following scenario: Newspapers, magazines, and yellow pages are available electronically. If you want to buy a bicycle, youÕll go to your electronic yellow pages and find out about all the bicycle dealers in your area and any specials they might be running. You might even get an interactive tour of the store, including detailed information about any particular models that strike your fancy. This will be much faster and more comprehensive than any search you could do in your local newspaper for relevant ads.
Predictor: Snider, James
Prediction, in context:In their 1992 book “Future Shop,” Jim Snider and Terra Ziporyn write: ”Omnimedia might allow the following scenario: Newspapers, magazines, and yellow pages are available electronically. If you want to buy a bicycle, youÕll go to your electronic yellow pages and find out about all the bicycle dealers in your area and any specials they might be running. You might even get an interactive tour of the store, including detailed information about any particular models that strike your fancy. This will be much faster and more comprehensive than any search you could do in your local newspaper for relevant ads. Similarly, if youÕre reading about bicycles on your online database, you probably wonÕt want to view car ads on the same page. The car ads will just have to wait until youÕre going to buy your next car, and when that time comes, you wonÕt be interested in wading through bicycle articles to get to them.”
Date of prediction: January 1, 1992
Topic of prediction: Economic structures
Subtopic: Shopping
Name of publication: Future Shop : How New Technologies Will Change the Way We Shop and What We Buy
Title, headline, chapter name: The Multimedia Ideal: Omnimedia
Quote Type: Direct quote
Page number or URL of document at time of study:
Page 230
This data was logged into the Elon/Pew Predictions Database by: Garrison, Betty