There is no controversy about what the online users look like … They’re demographically attractive, upscale, overeducated people. And the market is now moving into the mainstream – regular people are starting to come online. The Internet is clearly racing toward full-fledged status as a commercial medium.
Predictor: Hoffman, Donna L.
Prediction, in context:In a 1995 article for Newsweek, writers Steven Levy, Katie Hafner and Roger Adams quote Vanderbilt University business professor Donna Hoffman. They write: ”‘There is no controversy about what the online users look like,’ says Hoffman, explaining why businesses are desperately trying to catch the Internet wave. ‘They’re demographically attractive, upscale, overeducated people. And the market is now moving into the mainstream – regular people are starting to come online. The Internet is clearly racing toward full-fledged status as a commercial medium.'”
Date of prediction: December 1, 1995
Topic of prediction: Economic structures
Subtopic: E-commerce
Name of publication: Newsweek
Title, headline, chapter name: The Year of the Internet
Quote Type: Direct quote
Page number or URL of document at time of study:
Page 26
This data was logged into the Elon/Pew Predictions Database by: Krout, Kevin M.