The Internet is a revolution, jump-started by hypermedia Web browsers, that has the potential to radically transform not just the way individuals go about conducting their business with each other, but also the very essence of what it means to be a human in society.
Predictor: Hoffman, Donna L.
Prediction, in context:Donna Hoffman, a business professor at Vanderbilt University, made the following comment in a 1995 article she wrote for Advertising Age: ”We’re at a critical juncture in the development of the Web as a commercial medium. Until now, we have lacked the solid data on which to base investment and business decisions. Now that we are starting to collect statistically solid information on who uses the Web and why, commercial development can be dictated by demand instead of fear, confusion and a ‘gold-rush’ mentality. I believe that the Internet is a revolution, jump-started by hypermedia Web browsers, that has the potential to radically transform not just the way individuals go about conducting their business with each other, but also the very essence of what it means to be a human in society.”
Date of prediction: November 1, 1995
Topic of prediction: General, Overarching Remarks
Subtopic: General
Name of publication: Advertising Age
Title, headline, chapter name: Web Warriors
Quote Type: Direct quote
Page number or URL of document at time of study:
Section: News / Page S10
This data was logged into the Elon/Pew Predictions Database by: Krout, Kevin M.