The Internet is another viable way to force distribution. I would look at it that way, if I were you.
Predictor: McCarthy, Ken
Prediction, in context:Ken McCarthy, founding publisher of the Internet Gazette, delivered a speech titled “Why the Web and Why Now” Nov. 5, 1994, to an audience of publishers, advertisers and multi-media producers in San Francisco. McCarthy says: ”There is a principle in direct marketing that if you can’t get your product distributed in stores, run your own mail-order ads, run your own infomercials, run your own direct-response TV commercials, and, if you succeed, you can force the big retail distribution networks to take you seriously and adopt your product. The Internet is another viable way to force distribution. I would look at it that way, if I were you.”
Date of prediction: November 5, 1994
Topic of prediction: Economic structures
Subtopic: General
Name of publication: kenmccarthy.com
Title, headline, chapter name: Why the Web and Why NOW!
Quote Type: Direct quote
Page number or URL of document at time of study:
http://kenmccarthy.com/archive/ig1.html
This data was logged into the Elon/Pew Predictions Database by: Stotler, Larry