Elon University
The prediction, in brief:

The digital revolution is whipping through our lives like a Bengali typhoon … the computer “press” is too busy churning out the latest PCInfoComputingCorporateWorld iteration of its ad sales formula cum parts catalog to discuss the meaning or context of social changes so profound their only parallel is probably the discovery of fire.

Predictor: Rossetto, Louis

Prediction, in context:

In the first issue of Wired magazine printed in late 1992 and in wide release in January 1993, co-founder and publisher Louis Rossetto writes, under the headline “Why Wired?”: ”Because the digital revolution is whipping through our lives like a Bengali typhoon – while the mainstream media is still groping for the snooze button. And because the computer ‘press’ is too busy churning out the latest PCInfoComputingCorporateWorld iteration of its ad sales formula cum parts catalog to discuss the meaning or context of social changes so profound their only parallel is probably the discovery of fire.”

Biography:

Louis Rossetto was the CEO and co-founder of Wired Ventures Inc. in the 1990s. He was the founding publisher and editor of Wired magazine and its online spin-off, HotWired. Wired magazine incredibly influential from its beginning in 1993, illuminating for a large audience, the most important issues of the Internet age. (Entrepreneur/Business Leader.)

Date of prediction: January 1, 1993

Topic of prediction: General, Overarching Remarks

Subtopic: General

Name of publication: Wired

Title, headline, chapter name: Why Wired?

Quote Type: Direct quote

Page number or URL of document at time of study:
Page 5

This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney