New Media – What’s Real & What’s Not
The technologies are obvious; the businesses in which to use them are not. The real innovation won’t come from multimedia mastery or circuit sorcery. The engineer and the artist are both equally handicapped. The trick is to figure out what a new medium would really look like. The problem is to anticipate a future that is just beyond the obvious but not disconnected from the present. The challenge is to invent a new industry.