Elon University

The Cultural Consequences of the Information Superhighway

The sharp-edged technology of the NII can cut a number of ways: It can enlarge the domain of the commodifiers and controllers; it can serve the resistance to these forces; it can saturate us all, controlled and controllers alike, in a virtual alternative to the real world. Meanwhile, most of humanity will live and die deprived of the wonders of the NII, or indeed the joys of adequate nutrition, medical care, and housing. We would do well to regulate our enthusiasms accordingly – that is, to remember where love and mercy have their natural homes, in that same material world. Otherwise we will have built yet another pharaonic monument to wealth, avarice, and indifference. We will have proved the technophobes right. More to the point, we will have collaborated to neglect the suffering of the damned of the earth – our other selves – in order to entertain ourselves.

The Cultural Consequences of the Information Superhighway

Building the NII, we create a vast and productive niche for the enlargement of [Manuel] de Landa’s “machinic phylum,” worlds in which machines can grow and evolve, and this eventually may have profound implications for human consciousness. Even in the relatively primitive forms it takes today, information technology seems to encourage a fixation on virtual rather than real experience – on technologically mediated perception, not direct apprehension. It can also saturate us in a hypnotic image-repertoire that works to render us passive and dream-struck no matter who, if anyone, controls it.

The Cultural Consequences of the Information Superhighway

New information technologies can easily be turned to malign ends. Through advertising and other means, they have been used not only to exploit our hearts’ desires but to manufacture new ones. Along with the specter of greater government control over citizens’ lives that becomes possible with the new information technologies, this ‘commodification of desire’ must be considered one of the darker prospects of the NII … With the NII, it seems likely that the machines will grow stronger, as will marketers and governments.

Magna Carta for the Knowledge Age

Cyberspace will play an important role in knitting together the diverse communities of tomorrow, facilitating the creation of electronic neighborhoods bound together not by geography but by shared interests. Socially, putting advanced computing in the hands of entire populations will alleviate pressure on highways, reduce air pollution, allow people to live further away from crowded or dangerous urban areas, and expand family time.

Magna Carta for the Knowledge Age

It shapes new codes of behavior that move each organism and institution – family, neighborhood, church group, company, government, nation – inexorably beyond the materialistÕs obsession with energy, money and control. Turning the economics of mass production inside out, new information technologies are driving the financial costs of diversity – both product and personal – down toward zero, “demassifying” our institutions and our culture. Accelerating demassification creates the potential for vastly increased human freedom. It spells the death of the central institutional paradigm of modern life, the bureaucratic organization.