Chapter 6: The Bit Business
The distribution of atoms is far more complex than bits and requires the force of an enormous company. Moving bits, by contrast, is far simpler and, in principle, precludes the need for these giant corporations. Almost. It was through The New York Times that I came to know and enjoy the writing of the computer and communications business reporter, John Markoff. Without The New York Times, I would never have known of his work. However, now that I do, it would be far easier for me to have an automatic method to collect any new story Markoff writes and drop it into my personalized newspaper or suggested-reading file. I would probably be willing to pay Markoff the proverbial “two cents” for each of his stories … Once somebody is established, the added value of a distributor is less and less in a digital world.