The Way We Make Wealth
Electronic pathways form the essential infrastructure of the Third Wave economy … taken together … [the] features of the Third Wave economy … add up to a monumental change in how wealth is created.
Electronic pathways form the essential infrastructure of the Third Wave economy … taken together … [the] features of the Third Wave economy … add up to a monumental change in how wealth is created.
The future growth of the Internet will not be determined solely on the basis of technical excellence … The network’s growth is too rapid to plan its path; the new breed of Internet entrepreneurs will undoubtedly effect many changes not anticipated by computer scientists and engineers … Within only two years the network will start to work subtle but significant changes in our cultural fabric.
Culturally, we may lose touch with the mainstream. There may be no more mainstream. Politically, we may find ourselves detached from the dialogue. Right now, the president can talk over all three networks to us at the same time. With 500 video channels, that won’t be so easy.
With the touch of a button, we’ll be able to log on to our computers to have a look at what our computers collected for us during the day, based on our preprogrammed interests. Today, of course, we’ve pretty much got to take the information handed to us by media companies. Tomorrow, we decide what we want to see and hear and who we want to talk to. It will be empowering, to say the least.
If children’s needs are to be met, the information revolution cannot be seen as just another way to make money; a major priority must be to give all schools the new information technology.
New technology has the potential to divide the haves and have-nots, making its availability to children from all backgrounds crucial.
Most people think that what you read in The New York Times is probably a pretty reasonable representation of world events. But over the Internet, there’s a real danger that people would only see what their provider wants them to see or what their religious/ethnic group wants them to see, and you could see a breakdown on the notion of consensus truth.
The promise of electronic access is plagued by the problems of privacy, data security, lack of availability of the needed hardware and software for the public user, cost, inconsistent data formats, a patchwork of pricing schemes, absence of metadata, and lack of expert support for the public user. But more fundamental than those problems is that government collects and saves far more information than even it needs, this information is often redundant, and it is of no interest to anyone.
Now we’ve got this damned airplane in flight; How do we change engines without crashing the thing?
While the Internet has tremendous potential for business, all is not boundless opportunity and easy profits … There will be pitfalls to developing interactive multimedia products and services on the Information Superhighway. A large mass market, deep pockets and previous mass-media experience alone will not guarantee success. Understanding what customers want, are willing to pay for, and what satisfies them remain deeply misunderstood or understood too little by many marketers.