The Future of News: The Consumer Wakes
By the year 2005, Americans will spend more time on the Internet than watching network television and videocassette rentals will have been replaced by easily available video-on-demand services.
By the year 2005, Americans will spend more time on the Internet than watching network television and videocassette rentals will have been replaced by easily available video-on-demand services.
You are in your kitchen on a rainy Monday morning in the year 2005. You pour a cup of coffee and turn to the blank kitchen wall. “Give me the news,” you say, and the wall, actually a giant computer/television screen, changes into a gorgeous full-color map of the world. Headlines, pictures, or icons pinpoint the locations of news stories that your personal computer program has culled from a variety of sources around the world. You ask for each story in the order you prefer, or you receive an automatic sequence in television, voice, or text. You are saving time by getting only what you want, when you want it, while your hands make toast.
Exploration feeds our basic need for learning and satisfies our requirement for new knowledge. Exploration and knowledge have driven every advance in modern civilization. The Internet opens new pathways to knowledge. The benefits from that knowledge, and the learning that follows, will benefit not only the user but our society in general.
Who are the likely providers of the future? The answer to this question will be read carefully by all Wall Street investors, and it is not wise to comment directly on the record. However, in general, small independent players will survive if they find a niche market in which to operate, while the regional and national independents must compete against the Big Guys on cost.
[A] planetary information network [should be created to promote economic growth, foster democracy and] link the people of the world. It will be a means by which families and friends will transcend the barriers of time and distance. It will make possible a global information marketplace, where consumers can buy and sell products.
The efficiencies of the Internet technology might put price and performance pressure on existing telephone company services which could produce a net decrease in revenue.
Soon, the nature of the interaction here will be enriched with full-motion video and much faster links.
This will enable us to leapfrog the Japanese and make the best use of an area in which we hold a tenuous advantage.
The number of miles dwarfs that of the interstate. But they would not exist except for the clear direction, the definition of standards, the clear idea of what an interstate highway is, what it looks like, where it is, what it means. And then everybody else can sort of aim toward that reality. And that’s what’s happening [with the Internet] and we anticipated that.
This [the NREN] represents a great example of how industry and government can work together to develop a key technology needed for the effective use of a national network of data super-highways soon to be in place.