Chapter 9: Education: The Best Investment
Just as information technology now allows Levi Strauss & Co. to offer jeans that are both mass-produced and custom fitted, information technology will bring mass customization to learning. Multimedia documents and easy-to-use authoring tools will enable teachers to “mass-customize” a curriculum. As with blue jeans, the mass customization of learning will be possible because computers will fine-tune the produce – educational material, in this case – to allow students to follow somewhat divergent paths and learn at their own rates.