Fee-based content sites are expected to proliferate as secure payment mechanisms are implemented. To date, however, the model has met with only limited success, perhaps because consumers may be unwilling to pay for content delivered in this manner … Sponsored-content sites sell advertising space to reduce or eliminate the necessity of charging fees to visitors … In the third type of content model, merchants or advertisers pay a provider for information placement in an organized listing in a Searchable Database … Opportunities abound for content sites, as they closely parallel traditional media models … For some firms, e.g., Wired and Time/Warner, they offer a new channel for expansion … to reach an advertiser-coveted audience. In addition, such sites may provide meaningful exposure that would otherwise be lost in the unstructured clutter that currently typifies the Web. Additionally, content sites can demonstrate innovation, are efficient compared to their terrestrial counterparts, and are, in theory, easy to implement.