Intellectual Value: A Radical New Way of Looking at Compensation for Owners and Creators in the Net-Based Economy
Much content will be developed under service contracts. A supplier will create high-value content, such as a market-research study directly for a paying customer (or a limited set of customers). Newspapers and online news services will pay reporters and editors to produce content, which will then be sold cheaply in conjunction with advertising that covers most costs; that same content may also be distributed “free” as part of a subscription service. Certainly, advertisers will continue to pay people to develop advertising content for them, even if that content is to be distributed free.