Time, which is now one of the journalist√ïs greatest foes, will lose its power to define the news story. If deadlines are fixed as they are now by arbitrary distribution deadlines, they can force a rush to judgment that erodes the trustworthiness of the news product. But if deadlines are constant, one can devote to an enterprise news story the time it really takes. A news organization that is determined to establish its “brand” in the multichannel marketplace will not rush stories to publication but will allot what Washington Post editor Bob Woodward calls more ‘time against the problem’ to improve the product.