Content – information, entertainment and other services – is the commodity that will be bought, sold and traded along the information superhighway. News organizations are ideally suited to profit and prosper on the highway because they are, in effect, content factories. Newspapers, particularly, mint enormous quantities of high-quality content every day in the form of news stories. And because people will need old news to give perspectives to new news, newspaper libraries are mines of priceless info-ore waiting to be smelted into marketable, digital form.