Elon University

A vision for the future

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Name: Joe Cibula

From: Maryland

Bio: I am the CEO of inversearch and I have been involved in the Internet since its inception.

Area of Expertise: Entrepreneur/Business Leader

Topic: Technology

Headline: Inverse Search

Nutshell: Inverse search will play an increasingly important role in ecommerce as people consolidate efforts to aggregate, filter and manage information.

Vision:

An inverse search is a basic unit of a semantic search; a single confidential natural-language query launched in pursuit of responses.

An inverse search engine is a portal through which basic units (queries and responses) of a semantic search are aggregated and managed as part of the semantic ecosystem.

Inverse search will play an increasingly important role in ecommerce as people consolidate efforts to aggregate, filter and manage information.

Inverse searches increase efficiency and effectiveness by reducing or eliminating advertising overload, information overload and search overload, and produce relevant results directly from sources apt to reply. Businesses receive the queries and deliver their message in response, not in advance, which results in the lowest possible customer acquisition cost and the highest possible conversion rate, and eliminates click fraud.

Date Submitted: May 19, 2010

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