Honeycutt publishes journal article

An article co-authored by Earl Honeycutt, professor of business administration, has been accepted for publication in Services Marketing Quarterly.

The article, titled “International Versus Local Retail Sales Force Training in Singapore: A Comparative International Services Study,” was written by Honeycutt, Zafar Ahmed and Sandra Mottner. It is scheduled to appear in Volume 25, Number 3.

Honeycutt recently co-authored a new textbook titled “Sales Management: A Global Perspective,” which is slated for use at Elon and several other universities this fall.