Several members of the Love School of Business faculty have co-authored a paper which will be published in a future edition of The Journal of Global Information Management (JGIM).
Faculty members Alex Yap, Tina Das and Kathryn Cort, along with Love School of Business Dean John Burbridge, co-wrote “A Composite-Model for E-Commerce Diffusion: Integrating Cultural and Socio-Economic Dimensions to the Dynamics of Diffusion.” The article will be published in JGIM, ranked 19th among the top 50 management information systems journals, in early 2006.
The paper’s abstract follows:
“Why are some countries successful with E-commerce while others flounder? The purpose of this paper is to study the impact of technology, cultural, and socio-economic factors on the global diffusion of E-commerce. While certain studies have focused on technology reasons for E-commerce country growth, this research includes both cultural and socio-economic factors in addition to technology. Having access to technology and the Internet does not necessarily translate to E-commerce usage. It is proposed that culture and socio-economic factors can be pivotal in bridging the gap between Internet usage and E-commerce diffusion. The objective of this paper is to provide a model that quantifies the aggregated influences of technology, culture, and socio-economic factors on global E-commerce diffusion. In terms of methodology, a cross-country regression model was used to analyze the determinants of E-commerce diffusion and the results provide evidence that the propensity for E-commerce growth can be explained by these factors. The results are aimed at providing firms with a greater understanding of strategies to employ while implementing E-commerce across the world.”