Lee Bush, assistant professor of communications, was quoted in a Jan. 13 story in the Triad Business Journal. Written by staff writer Mark Tosczak, the article featured the plans of a Triad entrepreneur to establish a magazine that would help sell products that appear in television shows.
To read the story, click here. Free registration may be required to see the article.
The new magazine would utilize an emerging marketing strategy called product placement, which is gaining in popularity as TiVo and digital video recorders reduce the effectiveness of traditional 30-second TV commercials. Bush discussed the increasing role product placement has in the advertising industry.