Dr. Earl Honeycutt, professor of business administration, and Lew Kurtzman, Growth Resource Associates, have published a new book titled “Selling Outside Your Culture Zone.” Behavioral Science Research Press, Inc., of Dallas served as publisher.
The book targets practicing salespersons and sales managers with a detailed explanation and discussion of culture and how it impacts relationships, trust, and communication in cross-cultural sales situations. The book includes diagnostic tests and eleven case studies that provide solutions and offers best practices.