Buck McGregor, associate professor of accounting, Art Cassill, professor of accounting, Earl Honeycutt, professor of business administration, and Matt Valle, associate professor of business administration, have been notified that their manuscript, “In the Meantime…Creating Financial Statements for Case Materials in Principles of Management and Principles of Marketing Classes,” has been accepted for publication in the Journal of Learning in Higher Education. The manuscript should appear in the Fall 2006 issue. The abstract of the manuscript follows:
Case studies are one of many pedagogical tools used in the teaching of Principles of Management and Principles of Marketing courses. Case studies help students learn the subject matter while giving them an opportunity to become engaged in a real-life, albeit simulated, business problem-solving situation. Often, however, the cases used in Principles of Management and Principles of Marketing classes lack integrated financial statements. This paper calls for the inclusion of financial statements in management and marketing cases at the introductory level in order to help build a more integrated understanding of business operations. Assessment data from the past three years highlight the impact of such an intervention within our business school.