Dr. Kevin O’Mara, associate professor of business administration, had his article titled, “Integrating ‘Live Cases’ into an MBA Curriculum,” accepted for publication in the Journal of Learning in Higher Education.
ABSTRACT: Historically, MBA education has been attacked for being too detached from the business world. Many MBA programs have responded with a variety of curricular initiatives to overcome this perceived shortcoming. This paper outlines one promising method, the “Live Case”, and its adoption into an MBA program. Student teams are placed in consulting situations with actual clients as part of a larger course. Specific implementation issues, procedures and recommendations are discussed in this paper.