Corporate communications majors Tyler Lesch, left, and Kiley Moorefield have been selected as finalists in the Chevy Super Bowl Ad Challenge. They are one of five teams of finalists for the competition, which will culminate with the selection of a winning team whose ad will be shown during the Super Bowl telecast on Feb. 4.
Connie Book, associate dean of the School of Communications, visited the students during their Advertising Principles and Practices class Oct. 24 to surprise them with the news. Paul Parsons, dean of the School of Communications, and Dick Shirley, owner of Dick Shirley Chevrolet in Burlington, also attended the announcement.
Moorefield and Lesch will travel to Detroit this weekend, along with faculty sponsor Michele Lashley, instructor of communications. They will spend the weekend working with executives at Campbell Ewald, Chevrolet’s ad agency, fine tuning their proposal. On Monday, Oct. 30, the five finalist teams will pitch their proposals to Chevrolet executives at General Motors headquarters.