A
column by David Noer, the Frank S. Holt Jr. Professor of Business
Leadership, appeared in the Sunday, Feb. 4 edition of the Greensboro
News & Record. Noer, who is writing a monthly column for the paper, focused on the need for a community vision and four reasons visions usually fail. The four reasons were:
•They are developed by the “ins” and are not owned by the “outs.”
•They are too abstract and wordy and are not visual.
•They do not appeal to all three “body parts” (1) the head (logical and conceptual); (2) the heart (emotional and personally compelling; and (3) the feet (create a gap that requires action goals and objectives).
•They are not continually reinforced by the words and deeds of the organizational leaders.