School of Communications instructor Dan Trigoboff gave two workshops on ethics to the Emerging Leadership Program and delivered a talk on media relations to PRSSA this week.
In the Emerging Leadershipworkshop, Trigoboff discussed ethics and media values. The group worked throughseveral hypothetical situations.
He spoke at the PRSSAmonthly meeting about media relations from a journalist’s perspective. He toldthem how to pitch an effective story and what to avoid when dealing withjournalists.