Research by Frances Ward-Johnson and John Guiniven about the ethics of
the social media release appeared in the June 20-26 edition of the
Triad Business Journal in an article headlined “Elon professors
research ethics of social media use.”
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John Guiniven and Frances Ward-Johnson in the lobby of the School of Communications.The article discussed the fact that more 3,000 press releases cross the news wires each business day and just as media companies are slashing thousands of staff positions and reporters are more pressed for time, Ward-Johnson and Guiniven are examining the ethical responsibilities of marketers and public relations professionals as they utilize more technological tools.
The article included interviews with Ward-Johnson and Guiniven, as well as professionals from Triad public relations firms who say they debate how to use the new tools and whether they really are effective.
To read the article, click on the link to the upper right. A subscription is required to access the full content.
