Lee Bush, assistant professor of communications, wrote an article on conversational marketing for the online publications of the Public Relations Society of America. The article, titled "Conversational marketing - engaging the networked community in a dialogue with your brand," argues that old models of communications are still pervasive.
Writes Bush: “Nearly 10 years later,despite the sweeping changes of the Internet, many corporations havenot changed how they communicate. Rather than engaging our stakeholdersin an online dialogue, we’re stuck in broadcast mode. We craft ourtalking points, add some nice graphics or even a video, and post ourWeb site as another means of broadcasting our messages. As theCluetrain Manifesto laments, we’re still treating the online market as“eyeballs” rather than as people engaged in conversation.”
Read the full article by clicking on the link at the right…