Tony Weaver, an assistant professor in the Department of Leisure and Sport Management, wrote a July 9 summary for the UltimateSportsInsider.com titled “Diversifying donor bases - A review of the research.” Weaver will be a frequent contributor to the Ultimate Sports Insider web site as the site has added a new section relating academic research to current issues in college athletics.
UltimateSportsInsider.com is a subscription based website developed, reviewed and edited by Michael Cross, executive associate director of athletics at Princeton University. Ultimate Sports Insider is intended to support the efforts of athletic professionals, faculty and students interested in issues related to college athletics by providing news, observations, commentary, and research about college athletics as a business and educational enterprise.
Since April, UltimateSportsInsider.com has attracted more than 5,100 unique visitors, as the site has focused on the recession and college athletics.