Travis Lusk, a 2005 Elon alumnus, and Colin Donohue, coordinator of student media in the School of Communications, presented two sessions about student media Web site development on March 15 at the College Media Advisers conference in New York.
Lusk and Donohue gave an initial session titled “Starting a professional student org Web site” that was geared toward students who didn’t have Web sites for their media organizations or who had sites but wanted to reconceive their online presence. The second presentation, titled “Advanced student media Web sites: Content, marketing, technology and revenue,” was a higher level discussion aimed at students who wanted tips about how to promote and monetize their sites.
Lusk is the market digital media manager for CBS Radio in New York. He oversees about 13 CBS radio Web site properties, including WCBS880.com and WFAN.com. While at Elon, Lusk severed in several leadership roles at WSOE 89.3 FM, the campus radio station.
The College Media Advisers conference meets annually in New York in the spring and combines with the Associated Collegiate Press in the fall to produce one of the largest student media conventions in the world. Students from The Pendulum, Elon’s student newspaper, attend both conferences. This year, managing editor Anna Johnson and news editor Sam King made the trip. Read about their experiences on the Pendulum’s convention blog: http://pendulumconvention.wordpress.com.