Live Oak Communications, Elon's student-run, full-service communications agency, is currently seeking qualified applicants for the spring of 2011. Live Oak develops and executes communications programs for businesses and not-for-profit organizations in the North Carolina region.
Services offered include public relations, advertising, special event marketing, viral marketing, media relations, website development, video creation and graphic design. Students from all majors and years are encouraged to apply for specific positions. All hired positions receive class credit and give students professional experience.
“Live Oak bridges the gap between the hypothetical strategic communications plans we learn about in a classroom and the implementation of these strategies and tactics,” said Nicole Parker, director of Live Oak.
Live Oak serves six to eight clients every semester, both on and off campus. Past clients have included Earth Share of North Carolina, the Alamance Veterinary Hospital, Pro Feet sports socks, the Durham Arts Council, Farm Bureau of Alamance County and the Edible School Yard of the Greensboro Children’s Museum.
“The agency provides us the opportunity to demonstrate and enhance our creative abilities through website design, advertising campaigns and promotional videos for both local and national clients,” said Luke Lovett, the creative director for the agency.
Live Oak has particular interest in students with business, marketing, art and design backgrounds, as well as students with communications expertise. Students may apply by filling out an application and returning it by Nov. 5 to Professor Lee Bush, Campus Box 2850, or by turning it in to the School of Communications office in McEwen 101. Contact Bush if you have any questions at lbush3@elon.edu.
Interviews will be conducted in mid-November by the director and assistant director.
Also be sure to visit the Live Oak Open House from 4-6 p.m. on Tuesday, Oct. 26 in the Live Oak office.
Account Executives
The term “account executive” is a professional communications term used to describe individuals who work on a specific client account. Live Oak is structured into client teams made up of AEs who execute client communications plans. Work includes writing and pitching media releases, organizing events, developing social media and working with the creative team to develop videos, Web sites, advertisements and other graphic design projects. All majors and years are welcome to apply. (CLICK HERE to download the Account Executive application.)
Team Leaders
Team leaders are in charge of managing individual client accounts. Along with a group of account executives, the team leader will develop campaigns plans and delegate responsibilities among AEs to ensure that the client reaches its particular communications goals. All majors are welcome to apply. Applicants must be of sophomore, junior or senior status during spring of 2011. (CLICK HERE to download the Team Leader application.)
Creative Team Executives
Live Oak creative executives work with client account teams to develop creative elements such as logos and other graphic identities, Web sites, advertising layouts, online videos and more. Students applying for this position should have a strong artistic interest in visual technology. This opportunity provides a great way to add material to any art, business or communications portfolio. All majors and years are welcome to apply. (CLICK HERE to download the Creative Team Executive application)
Assistant Director
The assistant director will work closely with the director and faculty director to oversee Live Oak Communications’ budget, account teams and promotional materials. The assistant director will have the opportunity to apply for director the following year. All majors are welcome to apply. Applicants must be of junior status during the spring of 2011 OR have previous Live Oak experience. (CLICK HERE to download the Assistant Director application.)