School of Communications Associate Dean Kenn Gaither co-authored a Public Relations Review article titled, "Arabs, the West and Public Relations: A Critical/Cultural Study of Arab Cultural Values."
Gaither collaborated with Dr. Ali Al-Kandari, associate professor, College of Arts and Sciences, Department of Mass Communication, Gulf University for Science and Technology, Kuwait. The article tests the Cultural-Economic Model of public relations and provides a critical/cultural perspective of Arab communications patterns.