Elon University’s chapter of the American Advertising Federation will host a Consumer Content Creation workshop at 4:15 p.m. Monday, March 11 in McEwen 209. The Skype session is led by Dr. Cassandra Jeyaram, the CEO of Liquid Media Consulting. She has worked on digital communications for IHG, Pur Minerals and SunTrust Bank. She will focus on content creation and how consumers can contribute to advertising.