Jack MacKenzie, president of Magid Generational research, will discuss characteristics of the next generation of youth on Sept. 18.
Elon University’s School of Communications will host a lecture by Jack MacKenzie, president of Magid Generational Strategies and executive vice president of Frank N. Magid Associates, at 4 p.m.,Thursday, Sept. 18 in Whitley Auditorium.
MacKenzie will discuss his company’s research on the “pluralistic generation,” youth under the age of 17. This is the first generation of the 21st Century, which has grown up during times of changing demographics, shifting societal factors and styles of parenting. It is believed to be the most ethnically diverse generation ever. MacKenzie will examine the characteristics, distinct mindset and relationships of this generation.
Read more about the “Plurals” at: http://magid.com/sites/default/files/pdf/MagidPluralistGenerationWhitepaper.pdf
Magid Generational Strategies is a division of Frank N. Magid Associates, a media and strategic research consulting firm. Jack MacKenzie is a member of the School of Communications Advisory Board.