The senior lecturer in operations and supply chain management was quoted in the High Point, N.C. newspaper about variations in local gas prices.
Coleman Rich, chair of the Department of Marketing and Entrepreneurship and senior lecturer in operations and supply chain management, discussed cost-setting when it comes to the retail price of gas in a High Point Enterprise story.
In “Gas prices swing dramatically from station to station,” Rich shared his thoughts on the reasoning behind wide variations in gas prices in the High Point, N.C. area. He discussed zone pricing as a factor that can result in divergent local gas prices.
Rich teaches operations management courses at the undergraduate and graduate levels.