MacKenzie-Rosenblum Joint Lecture – Sept. 24

Jack MacKenzie and Bruce K. Rosenblum will give a joint presentation at 4:15 p.m. on Thursday, Sept 24, in McEwen 011. Both are significant players in the world of analytics as applied to legacy and social media, with applications for audience research in broadcast, cinema, strategic communications, journalism and media analytics. 

MacKenzie is the executive vice president of Frank N. Magid Associates, Generation Strategies, a research consultancy firm based in Los Angeles. He is a current member of the Communications Advisory Board.

Rosenblum is the recently retired senior advisor and former executive vice president for Warner Bros. Media Research & Insights. He is currently a member of the Broadcast Education Board and was the founder of the TimeWarner Media Lab in New York City, which has sponsored faculty workshops the past four years.