The team was recognized for embodying the true spirit of the business case competition hosted by Concordia University.
A team of Martha and Spencer Love School of Business students represented Elon University in the 2016 John Molson Undergraduate Case Competition (JMUCC), held February 20-28 in Montreal, Canada.
The Elon team, which consisted of Michael Goldstein, a junior accounting major, Meghan Greene, a junior marketing major, Leo Moran, a senior finance major, and Nicole Resetar, a sophomore finance major, was awarded the JMUCC Spirit Award. According to the organizing committee, the award is presented to the team that exceptionally enhanced not only their own experience, but also the experience of their fellow delegates. Teams were evaluated at all events throughout the week for this award.
The JMUCC, hosted by the John Molson School of Business at Concordia University, is a week-long, real-world case competition and networking event. Twenty-four teams from twelve different countries were invited to compete in this multi-round competition.
Teams were given real world cases to analyze and present to a panel of judges. The first stage consisted of four different case studies, with the winning team from each division advancing to the final. Elon finished second in its division, with the first place divisional team, Queensland University of Technology from Australia, going on to take first place in the competition.
In addition to the case analysis competition, students were involved in numerous networking events throughout the week. These events allowed students to forge relationships across teams, while experiencing the city of Montreal.
“Each day I was pushed to my limits intellectually while meeting and bonding with other teams from across the globe,” Goldstein said of his JMUCC experience. “I was surrounded by some of the brightest people I have ever met who wanted to learn about my culture, background and came to support our team when we presented. I will be forever grateful to Elon University for giving me the opportunity to represent this institution at the world’s largest international case competition, and JMUCC will go down as one of the most memorable experiences of my entire life.”
Associate Professor Christina Benson served as the team’s faculty advisor. “It was an absolute joy mentoring such a bright and motivated group of students in a truly world class event, and meeting students and faculty from prestigious business schools from all over the world,” Benson said. “This was a truly transformational experience for our students, and I look forward to Elon being involved in more and more of these programs in the future.”
Queensland University of Technology (Australia) was the overall competition winner. The National University of Singapore and University of Alberta (Canada) placed second and third, respectively.