The School of Communications lecturer served as a conference panelist, discussing the best practices of successful student-run advertising, public relations and design firms.
During a panel discussion, titled “Creating Unique Experiential Opportunities: The Case for Student-Led Ad Agencies,” Vincent facilitated a conversation highlighting the best practices for agency operations and student mentoring and advising for teachers, researchers and administrators. The session’s topics revolved around operational models, administrative considerations, student advising, and engaged learning opportunities to ensure student post-graduation success.
In addition to Vincent, other panel members hailed from Brigham Young University, University of Alabama, University of North Carolina at Chapel Hill, University of Oregon and Winthrop University.
“Live Oak Communications, with nearly 10 years of operation, is a recognized leader in providing engaged and experiential learning through a student-run agency model,” Vincent said. “It’s a pleasure to share and learn from other faculty and schools who invest so much effort to create student success.”
This was the third academic conference Vincent has been invited to in the past year to share research and experiences from Live Oak Communications.
About American Academy of Advertising
The American Academy of Advertising is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Through the Journal of Advertising, the Journal of Current Issues and Research in Advertising, the Journal of Interactive Advertising and the annual conference Proceedings, the academy disseminates research findings and scholarly contributions to advertising education and the profession.