The Colonial Athletic Association has announced the launch of the CAA.TV channel for the Roku platform.
The channel is currently available for download via the Roku Channel Store and features live and on-demand events from around the conference. The launch coincides with the start of CAA fall championships, the conclusion of the CAA Football regular season and the tip-off of men’s and women’s basketball season.
“The addition of a Roku channel is an exciting step in the growth and expansion of the conference’s digital network, CAA.TV,” said CAA Commissioner Joe D’Antonio. “Our institutions produce high-quality telecasts of hundreds of home events each year and the CAA.TV channel on the Roku platform will extend the reach of our programming to millions of viewers across the country. We appreciate the work of our partners at Stretch Internet in making this happen.”
“We are absolutely thrilled to partner with the CAA in the launch of their official Roku channel,” said Stretch Internet President and CEO Ryan Ermeling. “We really think fans of the participating schools are going to love the option to view crystal clear HD content on their TVs with just a couple clicks. This is the first of several steps to present live CAA programming to fans in more innovative and accessible ways. The CAA is looking to make big and bold moves to reach its audience, and we’re excited for what we’re going to accomplish together in the future.”
CAA.TV features live events featuring a wide variety of sports from each of the CAA member institutions. The network provides coverage of all men’s and women’s basketball home games across the conference, action from many CAA championships and an array of feature stories and coaches shows.
As of June 2016 the Roku OS powered TV streaming for 10+ million monthly active accounts. Roku customers streamed 4 billion hours of video and music in the first six months of 2016 as compared to 5.5 billion hours in all of 2015. Roku streaming players and Roku TV models are available in 10 countries through direct retail sales and licensing arrangements with TV OEMs and service operators.
In upcoming months, Stretch will continue to make enhancements to the CAA’s Roku channel while also working to develop apps for other over the top (OTT) platforms.