Serial entrepreneur Craig Dubitsky will discuss challenging the status quo to disrupt markets in a presentation hosted by the Doherty Center for Creativity, Innovation and Entrepreneurship.
Craig Dubitsky, who founded eos products and hello products, and was a founding board member of method, will visit Elon to deliver the 2017 C. Ashton Newhall Endowed Lecture.
On Oct. 24 at 4:30 p.m. in the LaRose Digital Theatre, Dubitsky will present “Challenging the Status Quo to Disrupt Markets, Questioning How Things are Done.” Hosted by the Doherty Center for Creativity, Innovation and Entrepreneurship, the presentation is open to all students, faculty, staff and Elon community members.
“We are excited to have Craig visit Elon,” said Alyssa Martina, director of the Doherty Center. “His presentation will be of interest to anyone passionate about innovation, product design, marketing, communications and industry disruption.”
On a mission to make things people regularly use better and more beautiful, Dubitsky has dedicated himself to transforming everyday products.
Through expert marketing and an eye for design, Dubitsky has drastically disrupted the market time and time again. Most notably, he was the co-founder of eos products, popular for its transformational spherical lip balm.
Dubitsky served on the founding board of method products Inc. and was the marketing advisor for Seventh Generation, as well as the chief marketing officer of Popcorn, Indiana.
Presently, Dubitsky is the founder of his most recent venture, hello products, a “seriously friendly oral care brand.”
The C. Ashton Newhall Endowed Lecture Series, named for Elon University trustee C. Ashton Newhall ’98, brings successful entrepreneurs to campus to share their knowledge and experience managing the risks and rewards of entrepreneurial endeavors.