As part of the 2018 Coca-Cola and Regal Films student film competition, an Elon team received $15,000 to produce a 35-second film highlighting the moviegoing experience.
As audience members across the U.S. settle into Regal Cinemas this fall, they’ll get a first-hand look at the cinematic talents of Elon University students and alumni.

As a contest finalist, the Elon contingent received $15,000 to make an entry that highlighted the moviegoing experience and the essential role that Coca-Cola and popcorn play when going to the movies. The entry was led by cinema and television arts majors Patrick Wei ’20, who wrote the script, and Hunter Strauch ’18.

Alongside the students, Elon alumnus Wilson Hester ’15 co-directed the film with Wei, while Mitch Herndon ’17, video producer in the School of Communications, served as first assistant camera. Assistant Professor Youssef Osman mentored the project.
“Airing nationally is an honor the entire School of Communications deserved,” Strauch said. “I’m incredibly excited and proud of every member of my crew … their work speaks highly of Elon. So much hard work from every department went into those 30 seconds and I know that all of us came out as better professionals in our industry. You can bet I’ll be cheering in theaters every time it comes on.”

“For me, the Coke commercial proves that Elon is a place of talent,” Wei said. “That we are able to compete with graduate students from some of the best film schools in the county. I think it highlights that Elon has capable filmmakers and hard-working artists. Without any one of them, the commercial wouldn’t be the same.”
The rest of the crew echoed similar sentiments, noting how pivotal each student and individual was in the creation of the final product.
“We worked countless hours and went through ups and downs for something we all love doing – producing amazing media,” said Jeff Leu ’20, a behind-the-scenes videographer on the project. “And now Coca-Cola Regal Films is giving us a chance to showcase our hard work and talent – it’s surreal. I can’t be thankful enough for the awesome cast and crew for letting me be a part of this experience.”
Now an alumna, Shannon credits the competition for providing her an opportunity to apply her skills in a professional setting months before leaving campus. It also allowed her to work with “some of the most talented students at Elon,” she added.
“The knowledge I’ve gained from this has stayed with me even after graduation,” Shannon said. “It was an amazing experience, and I’m so excited to see it on the big screen!”