Carri Tolmie presents research, elected to executive board for Academy of International Business – Southeast conference

Carri Tolmie, assistant professor of international business in the Martha and Spencer Love School of Business, presented research on corporate social responsibility typology during the 2018 Academy of International Business – U.S. Southeast (AIB-SE) annual conference held Nov. 1-3 in Nashville, Tennessee.

Tolmie presented “Corporate social responsibility typology: The influence of cross-cultural dimensions,” which she co-authored with Yung-hwal Park, Truman State University, and J.C. Blewitt, King’s College.

The paper’s abstract: “What constitutes and influences corporate social responsibility (CSR) has been debated among cross-cultural researchers worldwide. Building on a previously established typology, with the addition of the natural environment dimension, this paper explores the different domains of CSR. Further, by using Hofstede’s cultural framework, we examine what cultural dimensions have the most influence on which CSR type. In doing so, several managerial implications emerge for multinational enterprises (MNEs) to capitalize on. This conceptual work paves the way for future empirical subjects addressing the various aspects to fully understand CSR in practice.”

During the conference, Tolmie’s election to the AIB-SE executive board was announced. Her five-year term will begin on Dec. 1, 2018.

Additionally, Tolmie co-chaired the International Marketing track and chaired the Culture and Corporate Social Responsibility session. She also accompanied  international business major Melanie Intriago ’19, who competed in the X-Culture Symposium, a business competition co-organized by AIB-SE and held concurrently with the conference.

Tolmie joined Elon’s faculty in 2013 after earning her Ph.D. in international business and marketing from the John Cook School of Business at Saint Louis University. She teaches courses in international business, both at the undergraduate and graduate level, as well as sustainable development, global marketing and business strategy. Her research focuses on corporate social responsibility, environmental sustainability and ethics, in particular how these concepts are influenced by culture, consumer perceptions and identification.