The professional business fraternity Alpha Kappa Psi is launching “Brotherhood Unbounded,” a campaign concept named by Pirsos.
Alexandra Pirsos ’21, a Business Fellow majoring in marketing, won the naming competition for Alpha Kappa Psi’s (AKPsi) new virtual initiative focused on learning, sharing and support.
AKPsi, the oldest and largest co-ed professional business fraternity, challenged its members to name its new series of virtual programs designed for brothers to support each other, to share stories, and to continue on their principled business leadership journeys while universities have shifted to remote learning due to the COVID-19 pandemic. The challenge included creating a mission statement and branding concept behind the name.
Pirsos, the president of Elon’s Mu Pi chapter, won for “Brotherhood Unbounded.”
“My concept was that being ‘unbounded’ means addressing the fact that there are limits surrounding you, but not accepting them,” Pirsos said. “There are so many limits placed on our academic and brotherhood experience, but as a community we can push past those limits and continue to learn, share, and grow together.”
Pirsos’ concept was selected from five finalists. In her submission, she wrote, “…for our brotherhood, unbounded truly means having or appearing to have no limits. We are in a challenging time right now in the world, in our country, in our academic experiences, and in our brotherhood. But despite all of the physical and emotional constraints, coming together as a community is helping us remember that we are no defined by the limits placed on us. ‘Brotherhood Unbounded’ captures the essence of the types of people that make our fraternity better. We are the challengers. We are the innovators. We are the risk takers. We are the ones who will not let obstacles stand in our way.”
‘Brotherhood Unbounded’ captures the essence of the types of people that make our fraternity better. We are the challengers. We are the innovators. We are the risk takers. We are the ones who will not let obstacles stand in our way.
AKPsi’s “Brotherhood Unbounded” site is live and will be utilized across AKPsi nationally, reaching more than 300 chapters and 35,000 members.