Marketing professor Prachi Gala talks to the consumer website about the factors consumers should consider before deciding to buy a mattress online or in a brick-and-mortar store.
Prachi Gala, assistant professor of marketing in the Martha and Spencer Love School of Business, recently shared insights for purchasing mattresses online versus in a brick-and-mortar store with consumer website CreditDonkey.
In the April 30 article, “How to choose a mattress,” Gala discusses the pros and cons of shopping for a mattress online.
“While buying mattresses online certainly saves you a lot of hassle of going to a store and majorly, shipping issues, the online buying process does come with its own cons,” Gala told CreditDonkey. Some of the cons Gala shared include forgoing the negotiations process with a salesperson, not being able to touch and feel the product before buying, and potentially missing out on “freebies,” usually from mom-and-pop stores.
For more of Gala’s insights, read the entire article here.