Squadron, assistant professor of sport management, offered insights to the article from reporters Paula Lavigne and Dan Murphy.
Bill Squadron, assistant professor of sport management, was featured in an ABC News report, via ESPN, on schools choosing not to disclose NIL (name, image and likeness) data.
College athletes have been able to profit from their name, image and likeness since July 2021 and there has been little oversight of the market.
As more schools are becoming more involved in facilitating deals for their athletes, transparency can help athletes feel like they’re being fairly treated as well as help athletic departments navigate conflicts of interest, the article states.
“You could come up with a lot of situations where it’s going to benefit everybody to be able to show what you’re doing,” Squadron said in the article. “In the long run, everyone benefits from understanding how the market is operating. It also gives people the ability to understand what may be outliers.”
The full article can be read here.